Indigenous experiences prove a drawcard

Indigenous experiences were a major factor in 150,000 international tourists choosing Australia as a holiday destination.

A report by Tourism Research Australia has found indigenous experiences were a major drawcard for a significant number of visitors.

Many more - about 830,000 (or 16 percent of all tourists) - had an indigenous experience while visiting Australia.

The report, titled Sharing Culture: Indigenous Experiences and the International Visitor, also found that those who participated in indigenous experiences spent an average of $3800 in Australia, or 39 percent more than the average for all travellers.

Federal Tourism Minister Fran Bailey said the report highlighted the importance of indigenous tourism to Australia.

Indigenous tourism gives Australia unique appeal, helping to make Australia the most desired country in the world to visit. In particular, German and British tourists are keen to discover the magic of the outback with an authentic indigenous tourism experience, Ms Bailey said.

Importantly, these tourists help create jobs for Indigenous communities, who often live in remote locations. - Travelpress travel news

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